Following preparing the cars for the Monte Carlo Rally Permashine’s
Trevor Hawkins and Andrew Hicks travelled to Monaco to watch and
support the M Sport team Ford Fiestas
Taking in the famous Col de Turini night stages and the famous
Monaco harbour area, unfortunately Jari Matti Latvala slid off
the icey roads on day one however Petter Solberg & Chris Patterson
survived the changing conditions finishing a creditable 3rd overall
in their first outing in the car.
Trevor and Andrew would like to thank the guys from Rally Travel
for arranging everything and all the other fellow travellers they
met.
PRESS RELEASE:
13 January 2012
New Season New Livery
Permashine operatives travelled to M sport’s headquarters
in Cumbria to prepare the 2012 WRC Ford Fiestas sporting their
new liveries.
Following being cleaned and then coated with Permashine protection
and screen coat, the cars and their back up components were loaded
up for the journey to Monaco in readiness for the World Rally
Championship season opener the famous Monte Carlo Rally.
PRESS RELEASE: 13 November 2011
Permashine Congratulates M Sport on a Rally GB 2011 Win
Permashine staff and guests joined the celebrations with the
M Sport team on winning Rally GB this year. M Sport cars filled
the 1st three places with Jari Matti Latvala taking top spot,
M sport Ford Fiesta’s were treated with Permashine paint
protection on the bodywork, while the glass areas were coated
with ScreenProtect and the wheel arches with a silicone spray
PRESS RELEASE: 9 November
2011
Permashine attend Rally GB shakedown test
Permashine travelled to Builth Wells to attend the Rally GB shakedown
tests. Following successful analysis Permashine retreated the
M Sport Ford Fiesta team car's glass and lighting with Screen
Protect to maximise visibility in the upcoming Welsh forest special
stages and a Silicone product within the wheel arch areas to reduce
mud build up.
Rally GB is the last round of the World Championship and will
decide the winner of driver’s championship.
(1st pic Jari –Matti Latvala in discussion with his engineer)
(2nd pic Permashine technician treats glass on Dennis Kuipers
M sport Fiesta)
PRESS
RELEASE: 24 September 2011
Permashine team experience a WRC Fiesta
Following preparing and treating the M Sport WRC Fiestas with
Permashine at their headquarters at Dovenby prior to Rally France,
the Permashine team were priviledged to experience passenger rides
in the M sport Fiesta at the tarmac shakedown test at a nearby
airfield following his passenger ride.
Permashine’s Trevor Hawkins commented “ I was just
getting use the mindblowing acceleration when we were on the brakes
and my body was subjected to braking forces I have never experienced
like before, it was truly one of the once in a lifetime days”
Permashine would like to thank M Sport’s Miguel Cunha for
arranging the passenger rides
PRESS RELEASE: 11th July 2011
Permashine Supports Classic Car in aid of Air Ambulance
Permashine staff and customers participated in the Andy Simms
Classic car run recently organized by Burnham on Sea Motor club
which supports fund raising for the Somerset & Dorset Air
ambulance charity. The tour started in Glastonbury and took a
94 mile route through Somerset and Dorset to its destination at
the East Somerset Railway.
During the route it stopped off at the base of the Somerset and
Dorset Air Ambulance base at Henstridge airfield which lies on
both counties borders, and the crew showed the tour around the
airbase and also the specially equipped helicopter.
One of Permashine dealers Tarnock Ford in Somerset have replicated
the M Sport built Ford World Rally RS Fiesta to be used to promote
the dealer at local Performance car shows, Tarnock are authorised
Ford approved Mountune Tune specialist, not only is the car a
copy of the Rally Fiesta it has been treated with the same Permashine
Paint Protection as the works cars.
Chris Brace Director commented “We have been associated
with Permashine since the launch of our dealership and for them
to have the link with the M Sport World Rally Team is great endorsement”
PRESS RELEASE: 16th April 2011
Permashine Teams in Corinium Classic Car Run
Permashine entered two teams for this years run. Trevor Hawkins
& Andrew Hicks in a 1986 Toyota Corolla AE86, plus customers
Steve and Adam Gerrard in their stunningly restored 1980 Sunbeam
Lotus,
Despite the age of the cars and this being the first run after
winter storage both cars ran seamlessly all day
The same cannot be said for the crews. Adam said “As the
day and mileage went on some mistakes were made with a couple
of wrong directions at a couple of junctions “
Despite this both crews completed the 120 mile route in the allotted
time.
PRESS RELELASE: 23 February 2011
M-Sport
continues with Permashine for 2011
Keeping cars clean in muddy and demanding conditions, and making
sure that sponsors’ names remain on view is always a challenge
for WRC professional teams. Team M-Sport responsible for Ford’s
official World Rally Championship programme confirmed it was delighted
with the performance of Permashine.
The M-Sport World Rally team have again chosen Permashine Protection
for 2011 season, all M-Sport Ford Fiesta World Rally Cars will
be prepared by Permashine’s Valeting Team using Permashine
Paint Protection and cleaned during events with Permashine products.
The cars will also use Permashine’s class leading screenwash,
Trevor Hawkins Permashine’s Managing Director commented
”I am absolutely delighted that M-Sport are continuing
our partnership for 2011. The World Rallying Season tests everything
to the absolute limit in the most arduous conditions snow, mud,
gravel therefore is the perfect platform to prove our product’s
durability”
PRESS RELELASE: 19 February 2011
Permashine prepares Alfa Romeos
Bristol based dealer group Wessex Garages opened their newest
franchise Alfa Romeo at their Feeder Road site, in Bristol.
Permashine Valeting Services were called upon to prepare all
the cars for this important launch evening which attracted more
than 150 guests.
PRESS
RELEASE: 24th January 2011
Permashine help raise money for Charities
During the recent weekend's Rally at Brean Leisure Park a charity
Auction was held to raise funds for “Help for Heroes”
and local children’s charity “Dream Scheme”.
Due to Permashine’s connection to the Ford World Rally
Team they kindly donated the front wing and rear quarter panel
from the last WRC Ford Focus showing the scars of world rallying.
They were signed by both crews Mikko Hirvonen/Jarmo Lehtinen and
Jari Matti Latvala/ Miikka Antilla, and the items raised £540
towards the weekend’s total.
Permashine also entered two local crews of Stuart Bliss/Richard
Marsh and Andrew Hicks/Richard Bliss in their respective Honda
Civic Type R rally cars. A full report of the teams weekend will
appear shortly.
PRESS RELEASE: 14 January 2011
Ford 2011 WRC Car unveiled
M-Sport unveiled Ford's all-new Fiesta RS World Rally Car at
the recent Autosport Internal Show in Birmingham, and showed the
colour scheme that will adorn the car in this years FIA World
Rally Championship,
Permashine will continue this season to supply and treat the
team’s cars with Permashine's unique Paint Protection system.
PRESS RELEASE: 27 October 2010
Permashine Joins M-Sport in Spain
The
Permashine team were recently invited to the Rally Catalunya in
Spain by M-Sport who run the Ford WRC cars.
Prior to the shakedown Permashine cleaned and coated all 3 works
Abu Dhabi cars, plus Matt Wilson’s Stobart car, Ken Block’s
Monster Energy car and Henning Solberg’s Expert backed Fiesta.
The team managed to enjoy the shakedown test and 5 of the famous
tarmac and gravel stages.
Permashine must extend it’s thanks to the whole M-Sport
team, especially Alan, Emma, Katy and Diane who looked after the
Permashine team during the event.
Permashine is proud to be associated with M-Sport, particularly
as at this event Malcolm Wilson, Team Principal, was presented
with the “Spirit of the Rally” award for achieving
their 200th consecutive WRC event.
Trevor Hawkins
Managing Director - Permashine Ltd
PRESS RELEASE: Sat 18th
September 2010
Permashine attends Rally Day at Castle Combe Racing Circuit
Rally
Day at Castle Combe saw all hands to the pumps as the Permashine
Team looked after the M Sport WRC Focus and 4 cars on 2 of the
Club stands.
Permashine was responsible for the presentation of Ken Block’s
WRC M Sport Ford Focus, sponsored by Monster Energy Drinks. The
car formed an important part of the day for the spectators and
had 5 demonstration runs on the circuit driven by WRC driver Jari
Matti Latvala, much to the spectators delight.
The Somerset RS Club had 2 of the Permashine show cars on display
and the Rally Sport West stand saw 2 of the Permashine sponsored
rally cars on display. All 4 cars created much interest amongst
the many enthusiasts who see the see Rally Day as a key event
for the calendar.
Trevor Hawkins, Managing Director of Permashine commented “
We really enjoy Rally Day at Castle Combe and it gives our customers
new and old the chance to see our products, and how they make
the cars stand out from the crowd . . . “
PRESS RELEASE: 27th April 2010
Permashine experience WRC Focus power
Whilst at M sport headquarters treating the Ford Focus World
Rally cars with Permashine protection prior to being shipped to
the next round of the World rally Championship, Andrew Hicks and
Trevor Hawkins of Permashine were treated to a trip in Jari Matt
Latvala’s WRC Ford Focus.
Andrew himself a club level rally driver commented “I have
never experienced anything like it when the car was released on
full acceleration from launch control I was pinned back in seat
from the G force”
PRESS RELEASE: 6th March 2010
Ken Block shines in Mexico
Ken Block the world famous American stunt driver and owner of
DC shoes finished in the top ten after the first day of rallying
in Mexico.
He is debuting in an M Sport Ford Focus WRC which been treated
with Permashine Paint Protection and cleaned during the rally
with Permashine Waterless cleaner.
PRESS RELELASE: 3rd February 2010
Permashine ready for 2010
World Rally Championship
Following on from Permashine’s involvement with M Sport
at Rally GB last year a team of four Permashine valeters travelled
to M Sport’s headquarters in Cumbria to apply the Permashine
Paint protection in readiness for the opening round of the World
Rally Championship in Sweden next week. The team prepared all
the official Ford Abu Dhabi sponsored cars plus customers cars
including a car for former World Champion Marcus Gronholm.
M Sport will be using Permashine Waterless cleaner during service
halts and the cars have been treated with Permashine Glass Protect
and the cars filled with Permashine Windscreen Wash to provide
drivers the ultimate visibility in Sweden’s notorious testing
conditions.
PRESS RELEASE: 27th October 2009
Permashine helps M-Sport
clean-up on Rally GB
High-quality professional car protection system manufacturer
Permashine is delighted to report that its products were complemented
by M-Sport at this weekend’s Rally GB 09, when the team
responsible for Ford’s official World Rally Championship
programme confirmed it was delighted with the performance of its
products.
With Britain’s round of the WRC renowned for its muddy
and demanding conditions, keeping cars clean and consequently
making sure that sponsors’ names remain on view is always
a challenge for the professional teams. Understanding this as
an issue, Permashine Managing Director Trevor Hawkins approached
M-Sport before the event and explained the benefits of his company’s
products.
As Permashine is a fluoro-polymer based sealant, it bonds itself
to vehicle paintwork forming a crystal-clear, high-gloss coating.
Therefore, it repels mud and dirt and subsequently, treated cars
stay cleaner for longer. Added to this, paintwork is also easier
and faster to clean – a real bonus when a team is working
against the clock at a service halt.
During the week leading up to the Rally GB, four out of the five
M-Sport run Ford Focus’ were treated with Permashine. It
was therefore interesting to note that the un-treated car became
tarnished quicker and took more effort to remove the mud and dirt
when it was being cleaned.
With 70% of its two works Ford Focus’ covered
in graphics, M-Sport also found that the Permashine system worked
just as well on vinyl. The team were also delighted that, when
its cars were clean and on public display, the bodywork shone
– even after the rally’s 216 competitive miles through
the forests of South Wales.
The team were also impressed with Permashine’s Water-less
Cleaning Fluid, which it found to be the most effective method
of removing the dirt from its car’s paintwork, vinyl and
glass.
Permashine are no strangers to motorsport, as the company currently
supplies its products to one of the leading teams in F1. Again,
as well as making the cars look good – even when they are
standing still – the Permashine system helps them stay cleaner
for longer and therefore ensure the sponsor’s brands get
maximum exposure.
Photo captions Image 1: Richard Starkey (left) and Trevor Hawkins
(right) of Permashine, with M-Sport Managing Director Malcolm
Wilson.
Image 2: Mikko Hirvonen’s M-Sport Ford
Focus rally car being cleaned using Permashine products in one
of the busy service halts at this year’s Rally GB.
PRESS RELEASE: 21st September 2009
New Livery Unveiled
Permashine rally team of Andrew Hicks and Richard Bliss unveiled
the new livery on their Peugeot 106 Rally Car at the Castle Combe
based Rallyday event on 19th September.
There were numerous rally cars from all eras displayed and demonstrated
including such cars as Metro 6R4, Audi Quattro Sport, Lotus Sunbeams
and of course Mk 2 Ford Escorts. This years event was attended
by famous rally names such as Jimmy Mcrae, Alister Mcrae, Stig
Bloomqvist, Malcolm and Mathew Wilson.
Permashine also announced its continued support during 2009 for
Andrew and Richard. Their next rally is the Cheviot/Keith Knox
Stages based in Northumberland.
PRESS RELEASE: 21st
September 2008
Permashine presents awards
at Motor Show
Permashine attended the recent Motor Show on the
Beach Lawns Weston Super Mare with a line up of supercars on the
stand including Lamborghini Diablo Spyder, Mercedes AMG 55 , RUF
Porsche 911 RS , Porsche Boxster and the star of the show a £200,000
Spyker (kindly loaned Permashine dealer Broughtons of Cheltenham).
Georgina Hawkins of Permashine Presented the awards
the winners of the day
PRESS RELEASE:
14th August 2008
Trade-Sales offers the Perfect
shine
Trade-Sales,
the UK's No.1 New & Used Car Supermarket, offers Permashine
car care as an option with all their cars.
With 30 years of service Trade-Sales www.trade-sales.co.uk
are proud to be able to offer unbeatable value on the new and
used cars all with the option for Permashine Car Care. Through
this experience we offer a no fuss, simple to understand sales
service which aims to match you with your ideal vehicle as quickly
as possible removing the stress and pressure often associated
with car buying.
So why not bring your family down to the site, or phone one of
our professional sales advisors - either way you can expect to
receive the unbeatable service that has led Trade-Sales to become
officially UK's No. 1 Car Supermarket which is the reason our
customers keep on coming back.
Having owned many Fords and used them as daily drivers, I've always
strived for the ultimate paint protection product, something that
is easy to maintain and gives a long lasting no nonsense finish.
I
have finally found the product - Permashine! The product is stunning
- it leaves the car feeling like glass with a finish that beads
superbly, shines in the sunlight and gives fantastic depth of
colour!
The best thing about this product is that by just washing the
car once a fortnight with the wash wax product the shine and feel
is returned!
When looking for a product I was particularly interested in
it's ability to deal with bird mess. With Permashine it's a simple
process of getting a damp kitchen towel and wiping clean - amazing!
To cap it all Permashine released a product I could apply myself
in the form of a car polish to complement it's paint protection
- it's just as good in my opinion and now I can apply a finish
to the car as frequent as I like that gives similar results and
will aid the longevity of the paint protection.
If you want a no nonsense, long lasting paint protection then
look no further than here.
P. Wills
PRESS
RELEASE: 28th February 2008
Buewater Group select Permashine
The Bluewater Group have selected Permashine protection for their
fleet of prestige cars which include a Lamborghini Gallardo, Range
Rover Sport Khan and Mercedes SL555 AMG.
Managing director Vas Siangolis said that "We needed the
very best protection for our fleet of prestige vehicles to ensure
they stay in show room condition. We are very pleased with the
results of giving our cars the Pemashine treatment, and can thoroughly
recommend it".
All his company vehicles have now been been treated with Permashine
to ensure that they retain a glass like shine which is easy and
quicker to clean
PRESS RELEASE: 28th August 2007
Showroom Shine Launched
Permashine launched their new Showroom Shine System at the recent
Motor Show located on the Beach Lawns Weston Super Mare, Somerset.
The new product is aimed at customers who have already
purchased their car from a non Permashine dealer but would like
the same finish as the Permashine Protection.
Showroom Shine allows the customer to apply our
new polish to their car and if used in conjunction with Permashine
Wash Wax need only apply the product twice a year.
Showroom Shine is available from the Shopping
area of the Permashine website.
Picture : Permashine Events team at Beach Lawns
Motor Show with selection of cars treated with Showroom Shine
Brean Stages rally -
an all round success
PRESS RELEASE: 30th
January 2007
This
year’s Brean Stages Rally, sponsored by local businesses
PIAA UK, Permashine and Howards Motor Group has
been hailed as a raging success by its organisers, following glowing
reports received from competitors, spectators and guests.
The two cars sponsored by PIAA and Permashine, driven by Dave
Harris and his son Jamie, both won awards for their performances
during the weekend.
The 11th running of this popular annual event was won by 2006
National Asphalt Rally Champions David Kynaston and co-driver
Andy Russell. Driving their Audi A3 Quattro, the Devon pairing
led the event from the first of the 12 special stages held around
the Brean Leisure Park on Saturday 27th & Sunday 28th January.
“This is the first time I have won this rally and I’m
very pleased to have done it,” said Kynaston at the finish.
“I really enjoyed driving the stages and had no problems
throughout the event. It’s a great way to start the season!”
Second place, 51 seconds behind Kynaston and Russell, were Peter
Lloyd and Graham Handley in their Subaru Impreza WRC, with last
year’s winners, Steve and Yvonne Furzeland third, also in
an Impreza WRC.
With
dry weather conditions all weekend, organisers were delighted
to see a large number of spectators turn out to watch the action.
The event also enjoyed considerable media exposure, with local
television, radio and papers providing extensive coverage –
plus the specialist motorsport press also took particular interest
this year.
“As far as attention from the public and press is concerned,
this is by far our most successful year,” said event director
Rod McKenna. “I am also delighted to report that the event
ran like clockwork and I must thank the marshals, officials and
my organising team for all their help not only at the weekend,
but on the lead up to the event as well.”
The event was also a big success for its sponsors, with its public
exposure and media attention a real plus. But for PIAA and Permashine,
it was the opportunity to entertain guests which was the most
significant aspect of the event, providing them the chance to
see such spectacular driving combined with corporate hospitality
being very well received by all those who attended.
Director of North Somerset-based companies PIAA UK and Permashine
Chris Hutchings said, “It’s the first year that we
have been major sponsors of this event and I’m over the
moon with the way it went. The organisation was excellent, the
press coverage surpassed our expectations and our invited guests
were very impressed. I must therefore thank and congratulate everyone
involved with the running of this event.”
Both PIAA and Permashine are associated with motorsport and automotive
products. PIAA are manufacturers and distributors of high performance
lighting, wipers and screen care solutions, whilst Permashine
provide the motor trade with a top quality vehicle paintwork and
interior protection system.
PRESS
RELEASE: 9th December 2006
A SHINING EXAMPLE
A
Lympsham company has been making a big name for itself in the
last 12 months, even making it on to the top BBC2 show The Apprentice.
Established by Weston businessmen Trevor Hawkins and Chris Hutchings,
Permashine’s car interior treatment system was demonstrated
by candidates vying for a job as Sir Alan Sugar’s apprentice.
As a supplier of high-performance automotive protection products,
the company is also predicting a healthy 93 per cent increase
in turnover at the end of only its second year of trading.
Permashine is a fluoro-polymer based sealant product that bonds
itself to vehicle paintwork and forms a crystal-clear, high-gloss
coating, which protects paint and gel coats from UV rays, acid
rain, oxidation, oils, tar and colour fading.
Mr Hawkins said: “I’m delighted that the business
has grown so much in the past 12 months."
“With the motor trade not enjoying the best of times at
the moment, I am confident that we will be able to continue to
expand our turnover and customer base as the climate in the industry
improves.”
PRESS RELEASE: 22nd June 2006
Louise Hudson of Trade sales hands over the Permashine care pack
to Eastenders and Celebrity X Factor winner Lucy Benjamin
PRESS RELEASE: 15th May 2006 MOTOR TRADER May Issue
A recent episode of The Apprentice graphically demonstrated how
important car care products are as additional revenue streams
By RICHARD BARNETT
WHEN IT COMES to turning a marginal profit on a car into a bottom
line booster car care products can make all the difference.
Sir Alan Sugar has, unwittingly, done more for raising the profile
of car care products than anyone else in recent times after pitting
two teams of would-be business high flyers against each other
in the cut and thrust of car sales in The Apprentice TV series.
The episode, filmed at Slough’s Trade Sales, the car supermarket,
showed how the main difference to the bottom lines of both teams
was made by aftersales car care products rather than by selling
the cars themselves.
“We put the same emphasis on paint and interior protection
as we do on warranties,” said Trade Sales’ managing
director Neil Wilson.
“No pun intended, but selling paint protection offers a
nice clean profit – it’s one in the hand that can’t
be cancelled.
“What’s more, it helps the customer because solid
white or red paint can look deeper.
“Some people see it as being tricky to sell, but because
it’s physical and tangible it should be easy to sell,”
he said.
Permashine proved to be the real winner in the programme.
It has six full time valeters on-site at Trade Sales and its products
were exposed to an audience of millions. The polymer coating offers
a three-year protection against fading and dulling and saves car
owners the trouble of polishing, according to the firm’s
managing director, Trevor Hawkins.
“All our valeters are trained and certified by
us and the product can be used on cars up to eight years old,
although in this case cars have to be properly prepared before
receiving the treatment because, like house painting, you need
a good starting point,” Hawkins said.
“We are very impressed with the quality of Permashine’s
products and its technical support,” said Trade Sales’
Neil Wilson.
“We have a fast turnaround of stock and our customers demand
the best, so the quality of finish, both on the inside and outside
of our cars, has to be right – first time.”
PRESS RELEASE: 30th March 2006
Permashine stars on The Apprentice
Last night’s episode of popular BBC2 reality TV show, The
Apprentice, saw the outcome decided by Permashine car interior
and exterior protection products.
The series features a group of would-be hopefuls competing for
a six-figure salary and the chance to become Sir Alan Sugar’s
apprentice. Each week the number of candidates is reduced by one,
the now immortal words ‘you’re fired’, heralding
the inevitable demise of the weakest team member.
This week’s programme followed a similar format to that
of previous episodes where contestants were split into two groups
and tasked to compete against each other, with the team that earned
the most commission declared the winners.
On this occasion Sir Alan put his potential prodigies into a car
sales environment, where they were shown the basic rules of selling
cars and a number of sales techniques. They also learnt how to
increase profit margins by selling other items, such as warranties
and car care products, in order to maximise their day’s
work on the forecourt.
The business chosen to host this exercise was Trade Sales of Slough,
one of Permashine’s major customers. Trade Sales was the
first discount car dealership in the UK and is now regarded as
Europe’s number-one car supermarket.
Throughout last night’s programme the teams promoted a car-care
and protection system and, although not mentioned by name, the
products they referred to were Permashine.
The two teams offered these products to customers in order to
drive up profits and in one scene graphically demonstrated the
interior protector, showing how fabric does not absorb liquid
when treated with Permashine.
At the end of the programme it was revealed that both teams had
sold the same number of cars - 10. However, when it came to the
final reckoning it was found that the team who sold the most Permashine
were the winners!
Trevor Hawkins, Managing Director of Permashine, said: “I
am delighted that our products played such an important part in
the outcome of the programme. It just goes to show that sales
of Permashine can really boost profits. Of course, it makes the
cars look great too!”
For further information on Permashine products call 01934 818433,
or go to www.permashine.co.uk.
For further information on BBC’s The Apprentice, visit:
www.bbc.co.uk/apprentice.
Photo
Caption
On this week’s The Apprentice programme, shown on BBC2 on
Wednesday evening, Permashine’s automotive interior treatment
system was graphically demonstrated by one of the candidates vying
for a job as Sir Alan Sugar’s apprentice. The episode took
place at Trade Sales of Slough, one of Permashine’s major
customers, where two teams competed to earn the most commission
by selling cars and after sales products. In the final reckoning
it was established that both teams sold the same number of cars,
but it was the team who sold the most Permashine that were declared
the winners (copyright free image).
Permashine Limited, South Brent House, 19 South Brent Close, Brent Knoll, Somerset, TA9 4BS,
England, UK
Tel: 01278 760215
Email:
sales@permashine.co.uk