PERMASHINE LATEST NEWS
Permashine experience WRC Focus Power
 Permashine
ready for 2010 World Rally Championship
Permshine helps M-Sport clean-up on
Rally GB
Permashine Rally team new livery
Permashine supports Ford Show
Permashine joins the Corinium Run
Permashine at Classic Car Show
Permashine Presents awards at Motorshow
 Permashine
delights Customers
Bluewater Group select Permashine
Brean Rally an all round success
Permashine team crowned champions
A Shining Example
Permashine stars in TV’s The Apprentice
PRESS RELEASE: 27th April 2010
Permashine experience WRC Focus power
Whilst at M sport headquarters treating the Ford Focus World
Rally cars with Permashine protection prior to being shipped to
the next round of the World rally Championship, Andrew Hicks and
Trevor Hawkins of Permashine were treated to a trip in Jari Matt
Latvala’s WRC Ford Focus.
Andrew himself a club level rally driver commented “I have
never experienced anything like it when the car was released on
full acceleration from launch control I was pinned back in seat
from the G force”
PRESS RELEASE: 6th March 2010
Ken Block shines in Mexico
Ken Block the world famous American stunt driver and owner of
DC shoes finished in the top ten after the first day of rallying
in Mexico.
He is debuting in an M Sport Ford Focus WRC which been treated
with Permashine Paint Protection and cleaned during the rally
with Permashine Waterless cleaner.
PRESS RELELASE: 3rd February 2010
Permashine ready for 2010
World Rally Championship
Following on from Permashine’s involvement with M Sport
at Rally GB last year a team of four Permashine valeters travelled
to M Sport’s headquarters in Cumbria to apply the Permashine
Paint protection in readiness for the opening round of the World
Rally Championship in Sweden next week. The team prepared all
the official Ford Abu Dhabi sponsored cars plus customers cars
including a car for former World Champion Marcus Gronholm.
M Sport will be using Permashine Waterless cleaner during service
halts and the cars have been treated with Permashine Glass Protect
and the cars filled with Permashine Windscreen Wash to provide
drivers the ultimate visibility in Sweden’s notorious testing
conditions.
PRESS RELEASE: 27th October 2009
Permashine helps M-Sport
clean-up on Rally GB
High-quality professional car protection system manufacturer
Permashine is delighted to report that its products were complemented
by M-Sport at this weekend’s Rally GB 09, when the team
responsible for Ford’s official World Rally Championship
programme confirmed it was delighted with the performance of its
products.
With Britain’s round of the WRC renowned for its muddy
and demanding conditions, keeping cars clean and consequently
making sure that sponsors’ names remain on view is always
a challenge for the professional teams. Understanding this as
an issue, Permashine Managing Director Trevor Hawkins approached
M-Sport before the event and explained the benefits of his company’s
products.
As Permashine is a fluoro-polymer based sealant, it bonds itself
to vehicle paintwork forming a crystal-clear, high-gloss coating.
Therefore, it repels mud and dirt and subsequently, treated cars
stay cleaner for longer. Added to this, paintwork is also easier
and faster to clean – a real bonus when a team is working
against the clock at a service halt.
During the week leading up to the Rally GB, four out of the five
M-Sport run Ford Focus’ were treated with Permashine. It
was therefore interesting to note that the un-treated car became
tarnished quicker and took more effort to remove the mud and dirt
when it was being cleaned.
With 70% of its two works Ford Focus’ covered
in graphics, M-Sport also found that the Permashine system worked
just as well on vinyl. The team were also delighted that, when
its cars were clean and on public display, the bodywork shone
– even after the rally’s 216 competitive miles through
the forests of South Wales.
The team were also impressed with Permashine’s Water-less
Cleaning Fluid, which it found to be the most effective method
of removing the dirt from its car’s paintwork, vinyl and
glass.
Permashine are no strangers to motorsport, as the company currently
supplies its products to one of the leading teams in F1. Again,
as well as making the cars look good – even when they are
standing still – the Permashine system helps them stay cleaner
for longer and therefore ensure the sponsor’s brands get
maximum exposure.
Photo captions
Image 1: Richard Starkey (left) and Trevor Hawkins
(right) of Permashine, with M-Sport Managing Director Malcolm
Wilson.
Image 2: Mikko Hirvonen’s M-Sport Ford
Focus rally car being cleaned using Permashine products in one
of the busy service halts at this year’s Rally GB.
PRESS RELEASE: 21st September 2009
New Livery Unveiled
Permashine rally team of Andrew Hicks and Richard Bliss unveiled
the new livery on their Peugeot 106 Rally Car at the Castle Combe
based Rallyday event on 19th September.
There were numerous rally cars from all eras displayed and demonstrated
including such cars as Metro 6R4, Audi Quattro Sport, Lotus Sunbeams
and of course Mk 2 Ford Escorts. This years event was attended
by famous rally names such as Jimmy Mcrae, Alister Mcrae, Stig
Bloomqvist, Malcolm and Mathew Wilson.
Permashine also announced its continued support during 2009 for
Andrew and Richard. Their next rally is the Cheviot/Keith Knox
Stages based in Northumberland.
PRESS RELEASE: 31st August 2009
Permashine supports
Ford Show
Permashine for the third year running supported the FordSport
show on Weston Super Mare’s seafront promenade, sponsoring
the show & shine competition with 20 owners receiving awards,
the show attracted well over 200 varying Fords from a 1960’s
ex police Zephyr , American Mustang drag strip racer, Group B
RS200 rally car through to the latest RS Focus, the show provided
a welcome attraction for the town on a busy August Bank holiday
with thousands of visitors taking in the exhibition of cars.
Picture (Katie House of Permashine presented the awards)
PRESS RELEASE: 1st June 2009
Permashine attends Tarnock Ford Open Day
Permashine supported Ford dealer Tarnock at there open day recently
with the loan of Permashine’s latest show car the all new
Focus RS and assisting the dealer team during the day which included
Rolling Road sessions where visiters could check the BHP of their
Fords
The Tarnock Rally Team demonstrated a rally service halt - changing
all tyres, gearbox and refuelling all in under 7 minutes.
PRESS RELEASE: 19th April 2009
Permashine joins
the Corinium Run
The Permashine team of Trevor Hawkins and Andrew
Hicks in the Permashine Ford Focus RS joined the other 74 competitors
to compete in the Cirencester Car club’s Corinium road run
following a tulip style road book through the stunning cotswold
country side taking in such delightful places as Stow on the Wold
, Chipping Campden and Bourton on the Water with the aim of returning
the closest MPG to their pre event stated figure ensuring economy
was the aim of the day. The Permashine team achieved 26.60 mpg
over the 116 mile route just 4.73% outside their pre event stated
figure.
PRESS RELEASE: 14th
April 2009
Permashine at
Classic Car Show
To raise much needed funds Weston Sea Cadets organised a classic
car show at Weston Super Mare beach lawns on Easter Sunday. The
day was blessed with glorious sunshine and the event attracted
a vast array of different cars from various decades.
PRESS RELEASE: 21st
September 2008
Permashine presents awards
at Motor Show
Permashine attended the recent Motor Show on the
Beach Lawns Weston Super Mare with a line up of supercars on the
stand including Lamborghini Diablo Spyder, Mercedes AMG 55 , RUF
Porsche 911 RS , Porsche Boxster and the star of the show a £200,000
Spyker (kindly loaned Permashine dealer Broughtons of Cheltenham).
Georgina Hawkins of Permashine Presented the awards
the winners of the day
PRESS RELEASE:
14th August 2008
Trade-Sales offers the Perfect
shine
 Trade-Sales,
the UK's No.1 New & Used Car Supermarket, offers Permashine
car care as an option with all their cars.
With 30 years of service Trade-Sales www.trade-sales.co.uk
are proud to be able to offer unbeatable value on the new and
used cars all with the option for Permashine Car Care. Through
this experience we offer a no fuss, simple to understand sales
service which aims to match you with your ideal vehicle as quickly
as possible removing the stress and pressure often associated
with car buying.
So why not bring your family down to the site, or phone one of
our professional sales advisors - either way you can expect to
receive the unbeatable service that has led Trade-Sales to become
officially UK's No. 1 Car Supermarket which is the reason our
customers keep on coming back.
www.trade-sales.co.uk
Customer Testamonial:
13th March 2008
Permashine delights customers
Testimonial:
Having owned many Fords and used them as daily drivers, I've always
strived for the ultimate paint protection product, something that
is easy to maintain and gives a long lasting no nonsense finish.
I
have finally found the product - Permashine! The product is stunning
- it leaves the car feeling like glass with a finish that beads
superbly, shines in the sunlight and gives fantastic depth of
colour!
The best thing about this product is that by just washing the
car once a fortnight with the wash wax product the shine and feel
is returned!
When looking for a product I was particularly interested in
it's ability to deal with bird mess. With Permashine it's a simple
process of getting a damp kitchen towel and wiping clean - amazing!
To cap it all Permashine released a product I could apply myself
in the form of a car polish to complement it's paint protection
- it's just as good in my opinion and now I can apply a finish
to the car as frequent as I like that gives similar results and
will aid the longevity of the paint protection.
If you want a no nonsense, long lasting paint protection then
look no further than here.
P. Wills
PRESS
RELEASE: 28th February 2008
Buewater Group select Permashine
The Bluewater Group have selected Permashine protection for their
fleet of prestige cars which include a Lamborghini Gallardo, Range
Rover Sport Khan and Mercedes SL555 AMG.
Managing director Vas Siangolis said that "We needed the
very best protection for our fleet of prestige vehicles to ensure
they stay in show room condition. We are very pleased with the
results of giving our cars the Pemashine treatment, and can thoroughly
recommend it".
All his company vehicles have now been been treated with Permashine
to ensure that they retain a glass like shine which is easy and
quicker to clean
PRESS RELEASE: 28th August 2007
Showroom Shine Launched
Permashine launched their new Showroom Shine System at the recent
Motor Show located on the Beach Lawns Weston Super Mare, Somerset.
The new product is aimed at customers who have already
purchased their car from a non Permashine dealer but would like
the same finish as the Permashine Protection.
Showroom Shine allows the customer to apply our
new polish to their car and if used in conjunction with Permashine
Wash Wax need only apply the product twice a year.
Showroom Shine is available from the Shopping
area of the Permashine website.
Picture : Permashine Events team at Beach Lawns
Motor Show with selection of cars treated with Showroom Shine
Brean Stages rally -
an all round success
PRESS RELEASE: 30th
January 2007
 This
year’s Brean Stages Rally, sponsored by local businesses
PIAA UK, Permashine and Howards Motor Group has
been hailed as a raging success by its organisers, following glowing
reports received from competitors, spectators and guests.
The two cars sponsored by PIAA and Permashine, driven by Dave
Harris and his son Jamie, both won awards for their performances
during the weekend.
See the unique In-car video of Team
Permashine in action
The 11th running of this popular annual event was won by 2006
National Asphalt Rally Champions David Kynaston and co-driver
Andy Russell. Driving their Audi A3 Quattro, the Devon pairing
led the event from the first of the 12 special stages held around
the Brean Leisure Park on Saturday 27th & Sunday 28th January.
“This is the first time I have won this rally and I’m
very pleased to have done it,” said Kynaston at the finish.
“I really enjoyed driving the stages and had no problems
throughout the event. It’s a great way to start the season!”
Second place, 51 seconds behind Kynaston and Russell, were Peter
Lloyd and Graham Handley in their Subaru Impreza WRC, with last
year’s winners, Steve and Yvonne Furzeland third, also in
an Impreza WRC.
 With
dry weather conditions all weekend, organisers were delighted
to see a large number of spectators turn out to watch the action.
The event also enjoyed considerable media exposure, with local
television, radio and papers providing extensive coverage –
plus the specialist motorsport press also took particular interest
this year.
“As far as attention from the public and press is concerned,
this is by far our most successful year,” said event director
Rod McKenna. “I am also delighted to report that the event
ran like clockwork and I must thank the marshals, officials and
my organising team for all their help not only at the weekend,
but on the lead up to the event as well.”
The event was also a big success for its sponsors, with its public
exposure and media attention a real plus. But for PIAA and Permashine,
it was the opportunity to entertain guests which was the most
significant aspect of the event, providing them the chance to
see such spectacular driving combined with corporate hospitality
being very well received by all those who attended.
Director of North Somerset-based companies PIAA UK and Permashine
Chris Hutchings said, “It’s the first year that we
have been major sponsors of this event and I’m over the
moon with the way it went. The organisation was excellent, the
press coverage surpassed our expectations and our invited guests
were very impressed. I must therefore thank and congratulate everyone
involved with the running of this event.”
Both PIAA and Permashine are associated with motorsport and automotive
products. PIAA are manufacturers and distributors of high performance
lighting, wipers and screen care solutions, whilst Permashine
provide the motor trade with a top quality vehicle paintwork and
interior protection system.
PRESS
RELEASE: 9th December 2006
A SHINING EXAMPLE
 A
Lympsham company has been making a big name for itself in the
last 12 months, even making it on to the top BBC2 show The Apprentice.
Established by Weston businessmen Trevor Hawkins and Chris Hutchings,
Permashine’s car interior treatment system was demonstrated
by candidates vying for a job as Sir Alan Sugar’s apprentice.
As a supplier of high-performance automotive protection products,
the company is also predicting a healthy 93 per cent increase
in turnover at the end of only its second year of trading.
Permashine is a fluoro-polymer based sealant product that bonds
itself to vehicle paintwork and forms a crystal-clear, high-gloss
coating, which protects paint and gel coats from UV rays, acid
rain, oxidation, oils, tar and colour fading.
Mr Hawkins said: “I’m delighted that the business
has grown so much in the past 12 months."
“With the motor trade not enjoying the best of times at
the moment, I am confident that we will be able to continue to
expand our turnover and customer base as the climate in the industry
improves.”
PRESS RELEASE: 22nd June 2006
Louise Hudson of Trade sales hands over the Permashine care pack
to Eastenders and Celebrity X Factor winner Lucy Benjamin
PRESS RELEASE: 15th May 2006
MOTOR TRADER May Issue
A recent episode of The Apprentice graphically demonstrated how
important car care products are as additional revenue streams
By RICHARD BARNETT
WHEN IT COMES to turning a marginal profit on a car into a bottom
line booster car care products can make all the difference.
Sir Alan Sugar has, unwittingly, done more for raising the profile
of car care products than anyone else in recent times after pitting
two teams of would-be business high flyers against each other
in the cut and thrust of car sales in The Apprentice TV series.
The episode, filmed at Slough’s Trade Sales, the car supermarket,
showed how the main difference to the bottom lines of both teams
was made by aftersales car care products rather than by selling
the cars themselves.
“We put the same emphasis on paint and interior protection
as we do on warranties,” said Trade Sales’ managing
director Neil Wilson.
“No pun intended, but selling paint protection offers a
nice clean profit – it’s one in the hand that can’t
be cancelled.
“What’s more, it helps the customer because solid
white or red paint can look deeper.
“Some people see it as being tricky to sell, but because
it’s physical and tangible it should be easy to sell,”
he said.
Permashine proved to be the real winner in the programme.
It has six full time valeters on-site at Trade Sales and its products
were exposed to an audience of millions. The polymer coating offers
a three-year protection against fading and dulling and saves car
owners the trouble of polishing, according to the firm’s
managing director, Trevor Hawkins.
“All our valeters are trained and certified by
us and the product can be used on cars up to eight years old,
although in this case cars have to be properly prepared before
receiving the treatment because, like house painting, you need
a good starting point,” Hawkins said.
“We are very impressed with the quality of Permashine’s
products and its technical support,” said Trade Sales’
Neil Wilson.
“We have a fast turnaround of stock and our customers demand
the best, so the quality of finish, both on the inside and outside
of our cars, has to be right – first time.”
PRESS RELEASE: 30th March 2006
Permashine stars on The Apprentice
Last night’s episode of popular BBC2 reality TV show, The
Apprentice, saw the outcome decided by Permashine car interior
and exterior protection products.
The series features a group of would-be hopefuls competing for
a six-figure salary and the chance to become Sir Alan Sugar’s
apprentice. Each week the number of candidates is reduced by one,
the now immortal words ‘you’re fired’, heralding
the inevitable demise of the weakest team member.
This week’s programme followed a similar format to that
of previous episodes where contestants were split into two groups
and tasked to compete against each other, with the team that earned
the most commission declared the winners.
On this occasion Sir Alan put his potential prodigies into a car
sales environment, where they were shown the basic rules of selling
cars and a number of sales techniques. They also learnt how to
increase profit margins by selling other items, such as warranties
and car care products, in order to maximise their day’s
work on the forecourt.
The business chosen to host this exercise was Trade Sales of Slough,
one of Permashine’s major customers. Trade Sales was the
first discount car dealership in the UK and is now regarded as
Europe’s number-one car supermarket.
Throughout last night’s programme the teams promoted a car-care
and protection system and, although not mentioned by name, the
products they referred to were Permashine.
The two teams offered these products to customers in order to
drive up profits and in one scene graphically demonstrated the
interior protector, showing how fabric does not absorb liquid
when treated with Permashine.
At the end of the programme it was revealed that both teams had
sold the same number of cars - 10. However, when it came to the
final reckoning it was found that the team who sold the most Permashine
were the winners!
Trevor Hawkins, Managing Director of Permashine, said: “I
am delighted that our products played such an important part in
the outcome of the programme. It just goes to show that sales
of Permashine can really boost profits. Of course, it makes the
cars look great too!”
For further information on Permashine products call 01934 818433,
or go to www.permashine.co.uk.
For further information on BBC’s The Apprentice, visit:
www.bbc.co.uk/apprentice.
 Photo
Caption
On this week’s The Apprentice programme, shown on BBC2 on
Wednesday evening, Permashine’s automotive interior treatment
system was graphically demonstrated by one of the candidates vying
for a job as Sir Alan Sugar’s apprentice. The episode took
place at Trade Sales of Slough, one of Permashine’s major
customers, where two teams competed to earn the most commission
by selling cars and after sales products. In the final reckoning
it was established that both teams sold the same number of cars,
but it was the team who sold the most Permashine that were declared
the winners (copyright free image).
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